Program

Startup Lessons Learned – Mon, May 23

8:00 AM – 9:30 AM

Registration

Join us for coffee and other assorted treats during registration. Bring your ticket confirmation and ID to help expedite registration. We have a limited number of galley proofs of Eric’s book for attendees who arrive promptly at 8—quantities are limited, so make sure to get here on time to get yours!
9:30 AM – 9:50 AM

Eric Ries: State of the Lean Startup Movement
9:50 AM – 10:20 AM

Keynote: Mitch Kapor, KEI – A Conversation with Mitch Kapor and Eric Ries
10:20 AM – 10:40 AM

Votizen Case Study: How and When to Pivot
10:40 AM – 11:00 AM

Wealthfront Case Study: Continuous Deployment in an SEC-Regulated Environment
11:00 AM – 11:30 AM

Keynote: Brad Smith, Intuit – A Conversation With Intuit CEO Brad Smith and Eric Ries
11:30 AM – 11:50 AM

Food on the Table One Year Later: From the Concierge Minimum Viable Product to a Scalable Business
11:50 AM – 12:10 PM

Case Study: “BigCo Lessons Learned – IGN Entertainment”
12:10 PM – 12:30 PM

Case Study: “The Epic Pivot – Heroku’s Story”
12:30 PM – 1:45 PM

Lunch

We will have lunches available for all registered attendees from 12:30 PM to 1:45 PM. Grab a bite and take advantage of the opportunity to catch up with friends, speak with a mentor, and recharge your batteries for a big afternoon.
1:45 PM – 2:00 PM

Welcome Back
2:00 PM – 3:00 PM

Design + Lean Startup = Lean UX

Case Study: Cooper

Case Study: TheLadders

Case Study: LUXr NYC

Case Study: SideReel
3:00 PM – 3:30 PM

Keynote: Steve Blank
3:30 PM – 3:50 PM

Afternoon Break

Take a moment to recharge your batteries and top up your tank with sugar or caffeine, or both.
3:50 PM – 4:10 PM

Dropbox Case Study: Epic Scale One Year Later
4:10 PM – 4:30 PM

Hearsay Case Study: Agile Practices Applied to Sales and Marketing
4:30 PM – 4:50 PM

Case Study: IMVU, One Year Later
4:50 PM – 5:10 PM

Groupon Case Study: Using Lean Startup Principles to Manage Hypergrowth
5:10 PM – 5:30 PM

Closing Remarks
5:30 PM – 6:30 PM

Post-Conference Reception and Networking

Join us for a post-conference drink, appetizers, and networking before you head home to start applying the insights from the day.
6:30 PM

Official After Party: Atlassian Drinking Lessons Learned!

All attendees are invited to the official after-party hosted by Atlassian, starting at 6:30 PM after the conclusion of the conference. Join your fellow attendees for “Drinking Lessons Learned”—more networking, drinks and snacks at Urban Tavern, one of Union Square’s coolest venues, just 1/2 a block away! More details and directions are here.