Program

We’ll be adding more details on the program as we get closer to the event. If you have questions about the program or suggestions for speakers, please don’t hesitate to contact Charles Hudson, Co-Host of Startup Lessons Learned, at charles@charleshudson.net.

Startup Lessons Learned – Fri, April 23

8:00 AM to 9:00 AM

Registration

Join us for coffee and other assorted treats during registration. Bring your ticket confirmation and ID to help expedite registration.
9:00 AM

Welcome and Opening

  • Eric Ries, Host, Startup Lessons Learned

BUILD – Agile, Continuous Deployment

9:30 AM to 10:20 AM

Build: Keynote – “To Agility, and Beyond”
10:20 AM to 10:40 AM

Continuous Deployment Case Study: WiredReach
10:40 AM – 11:00 AM

Agile Development Case Study: Grockit
11:00 AM – 11:30 AM

Case Study: “But Does It Scale?”
11:30 AM – 12:15 PM

But What About Design?
12:15 PM – 1:15 PM

Lunch

We’ll have lunches available for everyone from 12:15 PM to 1:15 PM. Grab a bite and take advantage of the opportunity to catch up with friends, check your Blackberry, or recharge your batteries.

MEASURE – Pivot, Minimum Viable Product

1:15 PM – 2:00 PM

Conversation: Getting to Plan B
2:00 PM – 2:20 PM

Minimum Viable Product Case Study: Aardvark
2:20 PM – 2:40 PM

Pivot Case Study: Flowtown
2:40 PM – 3:00 PM

Pivot Case Study: KISSMetrics
3:00 PM – 3:30 PM

Afternoon Break

Take a moment to recharge your batteries and top up your tank with sugar or caffeine, or both.

LEARN – Customer Development

3:30 PM – 4:15 PM

Customer Development 2.0
4:15 PM – 4:35 PM

Is Customer Development Marketing? Food on the Table Case Study
4:35 PM – 4:55 PM

Customer Development Case Study: Dropbox
4:55 PM – 5:15 PM

Customer Development Case Study: PBWorks
5:15 PM – 6:00 PM

Customer Development Panel: “But Who Should Actually Get Out of the Building?”